Why Is My Website Slow? A Step-by-Step Diagnosis
Don't guess at performance. Measure first, then work through server response, images, JavaScript, fonts and third-party scripts in order. A diagnostic guide built around Core Web Vitals.
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Tips & writing
Notes from the workbench
Practical engineering tips, design theory and performance breakdowns — written for developers and founders who like their advice tested in production.
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Image Optimization for the Web: Faster Pages Without Ugly Pictures
Images are usually the heaviest part of a page. Formats, sizing, responsive images, lazy loading, the LCP image and layout shift: a practical checklist for fast pages that still look great.
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