Performance Optimisation
Panjab Flooring – Premium Carpets & Laminate UK
A lead-generation and service showcase website for an Oxfordshire-based flooring specialist, featuring free sample booking, instant quote requests, and product catalogs across domestic and commercial flooring.
Technologies
Performance OptimizationCore Web VitalsLighthouseWebP/AVIFLazy LoadingAsset MinificationCachingTechnical SEO
Highlights
- Custom lead-generation workflow for free A5 sample deliveries and project estimates
- Dedicated service architecture for both residential fittings and commercial flooring contracts
- Integrated social proof featuring Checkatrade verification and YouTube Shorts project showcases
- Mobile-first responsive interface with direct WhatsApp and click-to-call actions
- Local SEO optimization tailored for Oxfordshire and UK flooring searches
The problem
Slow Loading Times, Massive Image Files, Heavy Background Scripts
The Upgrade
Shrunk the Icon Size, Modernized & Compressed Images, Smart Script Loading, Non-Blocking Fonts
Outcomes
- Lightning-Fast Experience - I removed over 1MB of unnecessary download weight and delayed blocking scripts, the website loads almost instantly.
- Fully Accessible - The text, buttons, and links now pass official contrast standards, making the website professional, readable, and search-engine friendly.
- Visually Seamless - All styling adjustments and image optimizations were done without losing visual quality, maintaining the premium aesthetic of Panjab Flooring.